Tradeshow Graphics – The Fabric of Your Exhibit
Graphics are one of the most important elements of any tradeshow exhibit. They set the tone of your exhibit, and determine how your company will be perceived. You want to select graphics that will not only reinforce your company’s brand image, but effectively communicate to your audience what your company or product can do for them as well.
One of the best ways to captivate your audience’s attention is to use appealing graphics. You can use graphics to create interest and depth within your exhibit, which makes it more visually stimulating. To really amplify your message your tradeshow graphics should have excellent color, clarity, and detail. These three crucial elements are easily achieved when high-end quality graphics are used.
Innovations in tradeshow graphics continue to provide better mediums for displaying quality graphics. Fabric has been introduced as a great alternative to traditional exhibit graphics. For instance, today the older styles of inkjet-laminated panels are being replaced with more durable fabric graphics. Many exhibitors are making the switch to fabric graphics because they offer a number of benefits to the user, and they eliminate the possibility of glare or scratched finishes. A softer more elegant look can be achieved with fabric graphics, which makes them more appealing for interior displays.
Although the practice of using fabric is still relatively new, there are a couple of ways to have your images printed. Images can be created through a dye sublimation process or a direct printing process. slicks graphics
With a dye sublimation process, the ink is permanently bonded to polyester fibers with a heat transfer. Photographic images look more realistic with this form of printing because the colors are not laid down as individual dots as they are with inkjet printers. However, there is a downside to this process since it can only be used on polyester fabrics.
Direct printing should be used if sharper brilliant images are desired because dye sublimation creates softer muted images. Direct printing use a steam process to embed the ink into the fabric, and can be used on fabrics like silk and cotton. Because this process prints the image directly onto the substrate it is highly recommended for durability.
There are many benefits to using fabric since they eliminate many of the traditional trade show graphics problems. They are a durable, lightweight, versatile, and affordable medium for displaying quality color graphics.
Fabric graphics are so durable that they can be stored easily and reused again and again. They can even be machine washed or dry cleaned depending on the fabric and printing process. These graphics are a great display investment because many are wrinkle, stain, and fade resistant. The usual concerns that are associated with vinyl graphics are no longer an issue when fabric is chosen. Wrinkles can easily be removed from fabrics with an iron, and there is no need to worry about the substrate cracking as vinyl does with repeated use. Choosing a heavy weight fabric will increase the lifespan of your graphics because a thicker fabric can be displayed more often without showing wear as easily.
Since fabric graphics are so lightweight, they make transportation, drayage, and storage simple. These graphics can also be folded and packed into compact cases and stored in smaller spaces than those usually required by other types of graphic panels. Because they are lighter and take up much less space than other types of traditional tradeshow graphics fabric graphics are extremely portable. This makes them great for exhibiting anywhere.
Fabric graphics offer more versatility than laminated panels ever could. They allow you to capture different moods and looks by varying textures and opacities. Some fabrics have translucent properties, which provide the opportunity for backlighting as an extra element in design. There are also endless shape and size possibilities. They are more suitable for interior displays, whereas vinyl is better for exterior promotions. Vinyl can sometimes appear to look cheap when indoors, but fabric creates a more elegant appearance